Brand Creation, Product Direction & Commerce Strategy

WONE was founded to challenge conventions in women’s performance apparel — stripping away excess to focus on precision, discipline, and purpose.

Wone®

Founded and built by Nike veteran and DDH + Partners Creative Director Kristin Hildebrand, the brand introduced a refined, minimalist approach to training apparel, grounded in performance and designed for women who train with intent.

Wone®

Wone®

A study in restraint — where performance meets silent luxury.

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Refined. Intentional. Elevated.

DDH + Partners’ experience includes brand creation, product direction, and early commerce strategy — shaping WONE as a fully integrated system across identity, product, and channel. The work focused on clarity and restraint, establishing a cohesive expression across apparel, digital, and retail while building a disciplined merchandising approach to support long-term growth.

The result was a distinct and highly respected brand within the performance space — recognized for its point of view, product integrity, and focused execution. WONE demonstrated how a brand built with precision and intent can resonate deeply without relying on excess.

Discover More Work.

  • Nike World Cup: Naija

  • Nike Joyride Campaign

  • Nike Team Brasil